Our Vision
Signia Marketing is here to help churches move forward in their growth, and to assist them with reaching out to their community through strategic and top of the line branding, marketing, and advertising.

The Beginning
Signia Marketing was started from the realization that the face of branding and advertising across the country and around the world had changed... It is still changing. And it is leaving most churches behind. This is making it difficult for ministries to get their message heard at a time when our culture needs to hear it most. In light of these changes, the founders of Signia decided that transforming the brand and marketing strategy of their own, home church was not the end for their giftings. God laid it upon their hearts to take the skills they had been given and to use them to change the face of church marketing with the purpose of seeing people saved, communities strengthened, and lives transformed by the power of God. The church has a life changing message and Signia Marketing wants to make sure that it is heard.

What We Do
Signia has made it simple. It’s as easy as ABC.

• Advertising
  
• Branding
  
• Church Care

Connect & Evaluate Your ABC’s
We will start our partnership by focusing on what your church is doing now by evaluating your current internal and external marketing materials. We will talk in depth with different staff members of the church to get a precise understanding of who you are as a church and what you want the community to know about you through your branding and marketing.

Build Your ABC Foundation
After we have connected with your church and evaluated what you are currently doing, we will then start to build a solid foundation for your churches ABC’s. Based on the current needs and budget of your church, we then customize a package that will help you reach and transform your community like never before.

Continually Evaluating & Optimizing Your ABC’s
The market is constantly changing. Marketing that worked well several years ago may not be the most effective marketing today. In order to continually be effective in your ABC’s, you must always be ready to adapt to a changing climate. Signia will follow up with your church regularly to evaluate progress, and make changes, if necessary, to ensure that your church continues to grow and has an impact on your community.

How It Works
By building a solid ABC foundation, Signia will help your church grow and succeed by following a strategic plan that can only lead to church growth and success.

Advertising
A church with a great brand and a great pastor will find it difficult to reach its potential without the implementation of a comprehensive advertising strategy geared towards touching people in the community. How will the people in your community know about all the great things your church has to offer? How will you get people to visit the church if you don’t reach out to them and let them know that you are there and what you are all about? These two questions lead every pastor to the realization that marketing and advertising are two of the key fundamentals to church growth. Signia Marketing will sit down with you and establish who your target market is; what you want them to know about your church; what formats you want to use to reach them; then develop a strategic marketing plan to get it done within your budget. When you partner with Signia for all your marketing needs, we will focus on getting people to walk through the doors so that you can focus on taking care of them when they do.

Building Your Brand
Building a solid brand is the foundation of any successful long term marketing strategy. Without a solid brand it is very difficult to achieve a high level of success with any campaign. Your brand tells the world who you are and what you have to offer. This is why we focus on it before doing anything else.

A solid brand is made up of two main components: Quality & Consistency. You must have both in order to market effectively. Unless a person is touched directly by a representative of your ministry, your church’s branding is what the people in your community will most often, otherwise, come in contact with. The quality of your branding has a direct impact on the impression you leave with those very people. How will they perceive you? And the other half - If your branding is not consistent, then the impression that you make on one person may be completely different from the impression you leave on another. Many people will decide whether or not to ever visit your church based on the impression that you make in just a few seconds. Signia will help develop a brand with both quality and consistency.

Church Care
Once your church has implemented a comprehensive marketing and advertising strategy you will see an increase in the amount of visitors. However, getting people to visit the church is only half the battle when trying to achieve growth. Taking care of the people that have joined your church, and getting them plugged in and fulfilled is the other half. This is why Signia has developed a program called Church Care. Church Care provides your ministry with tools to help leadership stay in contact and effectively love on every member of your congregation.